If any of you are Hedoschism readers on Wattpad, you’ll already know that my main man Ethan Drake has an ability to open up dimensional holes and shove his unsuspecting victims into a void worse than being thrown into an oubliette in Jareth’s Labyrinth.
If you happen to be a writer on Wattpad, you’ll also know that sometimes posting stories on there can be a bit like throwing them into a void of no return. With over 65 million users, over 400 million stories on the site, and new content being uploaded every minute, it’s no wonder that the idea of just posting on there can be daunting, let alone trying to tackle the fact that you’ve got to somehow make yourself and your story visible in a sea of 400 million.
Users are looking for all sorts of different reads and sometimes, when browsing the hot lists in each genre and checking out some of the more popular stories, it’s often a mystery as to what those stories possess that have earned them the numbers of reads/comments/votes that they have. Trust me, I’ve been there, and it’s a fucking conundrum that can NEVER be explained and is often the reason why Wattpad gets such a bad rap from those in the industry and from ardent book readers who see it as little more than ‘that place where kids write terrible fan-fiction’ (and I’m just repeating here, not confirming, as I know there’s actually some bloody good fan-fiction on there AND some amazing teenage writers who are a damn sight more talented than I am).
The problem here is that when there appears to be no magic formula on why a story has become popular on Wattpad (because bad plot/character development/structure/grammar appears not to be a deciding factor in many cases) it’s difficult to know just how to get the reaction you want. Of course, you could just opt for the easy route and chuck in a few ‘Slave to the BTS Vampire Kings’ or ‘Jungkook is my Step-Brother and My Lover’ (rewind a few years and you could replace with One Direction and Harry Styles) and yes, the chances are, if you appeal to a fanbase, then you could find what you’re looking for. However, there are plenty of writers posting original fiction who are struggling to find their place and, apart from requests for writing advice (to which I rarely feel qualified to give) I would say the number one question many new writers ask me, is how do you get noticed on Wattpad? How do you gain reads? How did I do it?
I’ll be honest. Usually when people ask me this, I send them in the direction of a couple of other trusted writers on the site who have penned some fantastic guides for new users. Katherine A. Ganzel has a great book called simply How to Get Reads, Votes and Comments – A Guide and Lauren Palphreyman has posted a book called 11 Ways to Wattpad Like A Pro. Everyone needs a little helping hand when they join Wattpad and trying to work out how to get off the starting line can be hugely confusing.
The short answer to these questions is: interaction is key.
I’ll never forget one user asking me to check out his work and throwing a passage from his WIP into my DM’s, and when challenged as to his method of going about getting people to read his story and what he does to interact in a more positive way with other users, he very confidently told me he ‘didn’t read’ and therefore didn’t see why he had to read other people’s work, because – I kid you not – he didn’t need to read to be a good writer. I mean, HELLO WHAT?
Let me tell you something I do know with absolute certainty: refusing to read other writers’ work and believing you’re somehow above that kind of interaction is just plain wrong. I’ll die on this hill. Aside from sounding like a total arse, you’re also denying yourself the chance to be part of an amazing community AND gaining yourself readers along the way. When I started out on Wattpad, I was completely new to the writing community. I’d posted on here a little bit and made a few contacts via Twitter, but that was it. On joining Wattpad, I simply hoped that a few people would read my stories, but what I discovered was there was a whole world of amazing fiction that I just wanted to READ. Forget writing for one second. Put that aside, along with the terrible fiction that no doubt does exist on the site, and think about all the brilliant stories that ARE on there. The first thing I did was add a shit-tonne of books to my reading lists and began reading the ones I loved the look of the most.
Now here’s the thing – some of those writers read my books. Some didn’t. Some of the people who were also reading those writers’ books, began to read mine. Some didn’t. I discovered some of those readers were also writers and I added and read their books. And so on, and so on. It’s a never-ending circle of discovery – you find new writers you love and you gain a few readers along the way.
That kind of interaction – without agenda, just a desire to be part of a growing community of people who just fucking LOVE books was the first thing I discovered about Wattpad and it was also how I accidentally gained my first readers, some of whom are still with me today. It really is all about how much you want to get involved with the community and how much you want to put in to supporting other writers and connecting with readers who love all the same stuff that you do.
But… now here’s the other thing, and it was something I alluded to in my previous post Wattpad and The Art of Letting Go : you can read all the guides that you want, you can listen to advice and follow all the steps to the letter, but it’s no guarantee of success and certainly no guarantee of gaining the number of reads that you want. I say this with conviction, because with over 23k followers and over 6 million reads across my stories, I STILL find it hard to gain new reads. I’ve done most of the things the guides tell you to do. I’ve had successful stories. I’m part of the Wattpad Star program and this year won a Watty award. But YES, I still find it bloody difficult to gain reads.
Take Hedoschism as a prime example. It has 2 Awards under it’s belt, was the Wattpad HQ Read of the Week and was added to the Featured List, but it’s still taken me over a year to accumulate 165k reads. Now, compare that to Playing Dead which gained a million reads in the same amount of time. If you have any idea of how much time I’ve spent agonising over the slow uptake of Hedoschism and wondering why it hasn’t inspired as much reader interest as Playing Dead, I think you’d be surprised. But the truth is, I’ve really bloody agonised over it, so much so that I’ve thought about giving up at least a few times on a weekly basis and have severely doubted whether I should even stay on Wattpad as a result. Even after the Watty 2018 win, which saw very little uptake in readers, I have wondered what the heck I am doing pretending that I’m even remotely capable of writing a story that will hold a reader’s attention. (At this point, I’m completely aware some people will tell me that 165k is still a good amount of reads and there are many people who are on far less, and let me say, I understand that, but rather than focus on the figures, I’m simply making a case for the fact that just because you achieve a certain amount of reads doesn’t guarantee you the same again, and to try and prove that even those of us writers who you might think are complacent about reads or don’t care about stats, still agonise over them and doubt our own abilities just as much as anyone else.)
Rest assured, this is in no way a cry for sympathy. I don’t want that, because I know deep down that thinking in this way is complete and utter bullshit. I know it. And that’s not me blowing my own trumpet, or telling you I think I’m the dog’s danglies, because I don’t believe that either. What I am saying here is that to measure your worth as a writer by the number of reads you’re getting on Wattpad is, quite frankly, a one-way trip to Anxiety Central. Why, you might ask?
I’ll repeat what I said earlier: 65 MILLION USERS. 400 MILLION STORIES.
Do you have any idea of the likelihood of becoming one of those lucky ones who has millions of reads and millions of followers? Or even hundreds of thousands?
Think logically about it. 65 million users across 400 million stories. Do the maths. Honestly, do it. It might make you feel a bit better.
If you’re not getting that level of reads, it does NOT mean that you’re not a good writer. It does NOT mean that the content you’re publishing is not bloody brilliant. It just means that the maths is counting against you. I know so many amazing writers who don’t get the reads I think they deserve. I know writers who didn’t get those level of reads on Wattpad, but who’ve gone on to have publishing deals, or who have self-published with great success. I’ve known writers who’ve moved to different monetising platforms and gained the traction they never had on Wattpad (disclaimer: I’m not endorsing those sites, but what works for one, doesn’t necessarily work for another and you gotta do what you gotta do, right?). The point is that the number of reads do not equal your self-worth as a writer nor do they validate your talent.
You want to know the key to writing on Wattpad? Start looking at realistic, personal goals and using the site to achieve those. Maybe your book doesn’t have many readers. Maybe you’re nurturing a small group of dedicated, loyal followers who’ll give you quality feedback. Maybe they’ll be the ones that help you become a better writer, offering advise and support. Maybe they’ll even become your friends – your community. This doesn’t have to be a community of thousands or even hundreds. It could be 5. It could be 20. It doesn’t matter. What matters is building your own community, while also improving your skills, and learning to be a better writer. Maybe you’re looking to try a new genre and want to test the waters? Maybe you have never posted your work online before and want to see if just one person will read it and love it? Start small. Nurture what comes out of that. HONE YOUR CRAFT (I can’t say that enough). Take care of your readers and they will take care of you. Keep those goals with you throughout your time on Wattpad. Remember what it was you set out to achieve and don’t lose sight of that.
Don’t be the writer I became. Don’t chase reads and then beat yourself up when you don’t get what you think you deserve. Don’t crave attention as validation of your art.
You are worth more than the number of your reads.